βž•[BEFORE] Successfully launch RandomCoffee within your organization

Ensure a smooth and enthusiastic launch of RandomCoffee within your organization, maximizing participation and engagement, with these tips.

Set the scene and... Communicate! πŸ“£

Here are some effective options for communicating about RandomCoffee before you launch your first sessions. Choose the ones that best suit your corporate culture and habits!

Make an official announcement

  • Email Announcement: Send a detailed email to all potential participants explaining what RandomCoffee is, its benefits, and how it aligns with the company's goals.

  • Intranet Post: Publish an announcement on the company's intranet or internal communication platform.

  • Newsletter Feature: Include information about RandomCoffee in the company's regular newsletter.

Organize information sessions

  • Kickoff Meeting: Host a virtual or in-person kickoff meeting to introduce the initiative, demonstrate how it works, and answer any questions.

  • Q&A Sessions: Schedule follow-up Q&A sessions to address any concerns and provide additional details.

Create marketing materials

  • Flyers and Posters: Create visually appealing flyers and posters to place in common areas (especially near to the coffee machine! β˜•οΈ)

  • Digital Graphics: Design digital graphics for use on internal platforms, intranet banners, email banners...

Get leadership endorsement

  • Executive Messages: Have company leaders or executives send out personal endorsements or mention RandomCoffee in their communications.

  • Video Message: Create a short video from a company leader explaining the initiative and encouraging participation.

Setup engagement campaigns

  • Countdown Campaign: Launch a countdown campaign leading up to the start date, with daily or weekly teasers and fun facts about the initiative.

  • Testimonials: Share testimonials from participants in the pilot phase (if your organized one), highlighting positive experiences and benefits. Find a good example here from our Client Cox!

Develop incentives and gamification

  • Incentives: Offer small incentives for early sign-ups or for participating in a certain number of sessions.

  • Recognition: Recognize participants who actively engage with the program (the "Top Randomers") through internal communications or small rewards.


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